ANALYTICS
renault
pop up retail experience
metrics and reporting
CHallenge
Renault created a pop-up store within the EV Experience Centre in Milton Keynes - to further amplify the reach of the store they built a promotional space in the main thoroughfare of the centre.
implementation
Meshh deployed a sensor at both locations to measure footfall to each area, whilst tracking the promotional space’s effectiveness at driving footfall to the pop-up store and on average how long it took for visitors to go from A to B.
INSIGHTS & ACTIONS
Meshh identified how many passers-by and engaged visitors were seen at each location, whilst proving that the promotional space in the main thoroughfare drove interest in the pop-up store.
