Nike were keen to generate key insight into consumer journeys, shopper behaviour, dwell time and footfall in their flagship store, Niketown, on London’s Oxford Street.
Meshh deployed 32 sensors at Niketown for 3 months, creating analytics on both a store, floor and zonal level.
INSIGHTS & ACTIONS
Over this period, we were able to tell Nike the directional flow of visitors, whether they entered the store from Regent Street or Oxford Street, the most popular departments within the store and which department visitors were most likely to engage with first.
Meshh’s Analytics report has informed a broad spectrum of internal stakeholders, including the teams responsible for staffing, visual merchandising and floor planning.