British Airways is currently the only airline to fly direct from the UK to New Orleans.
As part of their DOOH campaign, they were looking for innovative ways to further their reach and encourage consumers to visit this vibrant city.
In partnership with TFL and Posterscope, Meshh enabled consumers to connect with 5 prime London bus shelters and instantaneously watch videos about the unique people and characters who live in New Orleans.
Furthermore, the user could then be directed to the British Airways website to book their flight.
Meshh added another level of depth to the DOOH campaign and reinforced BA’s position as an innovator in out of home media.