As sponsors of Formula One, Bose’s experiential strategy incorporates race weekend activations in high footfall shopping centres. The brand experience is themed around the roar of Formula One cars’ finely tuned engines as heard through the brand’s market leading headphones and speakers.
Meshh sensors were placed on the Activation stand and within the Bose retail store in Bluewater during the Silverstone Grand Prix weekend, measuring brand exposure, visitor engagement, how long people engage with the brand and the effectiveness of the activation at driving footfall to the retail store.
Meshh Analytics helps Bose to measure the ROI of their brand activations and Formula One sponsorship.
With experiences running across a range of sites, Meshh helps to inform Bose on which location provides the greatest bang for their buck.