Understand visitor behaviour in any physical environment
While online marketers have successfully mastered audience analytics, their detailed methods have yet to fully transfer to real-world environments. Until now.
Our technology lets you understand visitor behaviour in physical spaces – whether that be at live events, brand experiences, trade exhibitions, retail spaces, transport hubs or any number of other event environments.
We passively capture footfall, engagement, dwell time, impact, frequency, and journey paths, providing you with a clear picture of people’s behaviour.
This allows you to visualise visitors’ journeys in and around your space, helping you to optimise its layout – including where to position key points of interest, facilities, and brand materials.
In today’s digital environment, everybody turns up to events with connectivity in their pocket. We use smartphones – and the ‘pings’ they send out as they search for available Wi-Fi networks – as a proxy for people.
Meshh sensors gather these Wi-Fi signals from visitors’ mobile devices. Then we log time, distance and MAC ID (in a secure, fully GDPR-compliant way), before collating visitor information in real time on our live dashboard.
And because our sensors are discreet, they can be deployed throughout event spaces to gather information on specific areas – including entrances and exits, points of interest, venue facilities, marketing and experiential zones – and used to trace visitor journey patterns and hotspots.
Brands and property owners need an accurate, reliable way to measure the success of their events. Attendance counts and overall sales totals are no longer enough. If marketers want to continue to refine their activations – and prove the value of their work too – then they need deeper insight.
The information our technology provides can be used to:
- Improve event planning and space design
- Measure engagement with event assets
- Illustrate to sponsors and advertisers how much exposure their brand achieves
- Demonstrate ROI to stakeholders and commercial partners
- Provide a benchmark for future events and activations, and much more
In being able to deliver real-time, objective data on footfall, movement and engagement for any physical space, Meshh technology delivers the robust insights that brands, event planners and marketers need to keep growing and improving.