Renault

 ANALYTICS

renault

challenge

Silverstone Grand Prix is the perfect opportunity to connect with motorsport fans and prospective car buyers alike. 

Renault therefore activated for 4 days in the fan zone to capitalise – giving fans the opportunity to enjoy e-sports games, a reaction wall, two F1 heritage cars and two current models in their range.

Yet how to determine the success of the branded experience? 

implementation

The Renault activation was tagged with 3 sensors to help them understand how effective they were at attracting footfall as well as which zone held the most appeal.

This also gave them the opportunity to measure the impact on footfall of broader environmental factors such as practice, qualifying, the F1 and F2 races and the hotly anticipated England v Sweden World Cup quarter final.

INSIGHTS & ACTIONS

Unsurprisingly there was a drop off in footfall during the F1 race and England’s progression into the semi-finals of the World Cup, however the activation held strong appeal beyond that, with Saturday proving the most popular day.

With an average dwell time of just under 11 minutes across the 4 days, it’s clear that fans considered the stand a worthy place to spend their time. 

Department for International Trade

ANALYTICS

uk trade department

department for international trade

exhibition stand metrics

challenge

With responsibility for helping UK businesses export and grow into global markets, whilst helping overseas companies across 15 sectors as broad ranging as pharma to fashion settle in the UK, the Department for International Trade exhibit at an extensive range of events throughout the year.  

Yet with government budgets ever under threat, there’s a need to justify the investment in the events they activate at. So beyond general attendance figures, how can DIT report back to stakeholders at such events?

implementation

Meshh worked with DIT’s life sciences department at BIO2018 in Boston to measure delegate engagement. 

Their stand comprised businesses from both Great Britain and Ireland, so they were keen to understand the breakdown between the two zones as well.

INSIGHTS & ACTIONS

Using Meshh’s Spatial Analytics solution gave DIT the tools to measure the success of the event – revealing average time spent on the stand, which days and times were the most successful, the effectiveness of the stand at converting passing traffic into interacting with the brands and the comparative success of Great Britain and Ireland.

DIT also held a drinks reception to close off the first day of the event so were keen to understand whether that delivered the spike in footfall they expected. 

Our report also provides a benchmark for future events and helps DIT to measure the ROI of the event.

Clinique

ANALYTICS

clinique

challenge

Clinique were keen to understand the average time taken between brand interaction in a shopping centre and subsequent redemption.

implementation

Meshh analytics sensors were installed at a branded consultation counter activation and at participating stores including Debenhams, Boots and Selfridges, where a voucher could be redeemed.

INSIGHTS & ACTIONS

Clinique distributed over 6,500 samples with a 43% redemption rate, exceeding the campaign target by over 45%. 

The percentage conversion rate from passer-by (0.9% - 2.6%) and median time between exposure and redemption (between 1.5 and 8.5 minutes) resulted in a change of call to action to enhance response rates. 

In addition, Clinique were also able to measure how many passers-by were exposed to their brand beyond those who stopped for a consultation.