We work with event organisers, rights holders and sponsors to measure movement and engagement in and around dedicated fan experiences.
With this information, you can:
- Determine peak footfall times – how does the headline event impact visitor behaviour?
- Identify popular areas and discover which locations are most important to them – how many times do people return to the bar? Which activations are fans most engaged with?
- Analyse the effectiveness and impact of sponsor activations – how engaged are people with advertising and experiential installations?
Want to know more about how Meshh could help you improve your fan zone? Get in touch