ANALYTICS
tishman speyer
rockefeller center
retail visitor intelligence
CHallenge
implementation
INSIGHTS & ACTIONS
We were able to establish a relationship between visitors and the areas they visited, highlighting nuances such as whether visitors to 'Top of the Rock' stayed longer on site.
The insights gained have given Tishman Speyer the ability to:
- identify areas to deploy staff and resources
- improve wayfinding
- encourage visitors to attend
- enhance commercial and sponsorship potential