The Johnnie Walker brand’s a familiar sight at Formula One race weekends, with visitors given the chance to enjoy a whisky and ginger at sampling stands around numerous circuits.
Johnnie Walker wanted to translate the success of their sampling activity into footfall in their pop-up bars.
Meshh hosted the Johnnie Walker competition and voucher redemption for the recent Formula 1 season.
At each bar and sample stand, visitors could use Meshh’s Content Delivery product to enter a competition to win a Paddock tour on their own device, with entrants rewarded with a 50% discount voucher as an incentive to be redeemed in bars on-site.
Meshh has helped Johnnie Walker to measure their exposure to Formula One fans and grow their marketing database, whilst increasing their voucher redemption rate to over 40% in Hungary.