Formula One



fan experience &

commercial excellence

Client Objective

As part of a 4-year contract through 2022, Meshh delivered insight into spectator behavior around race circuits, while assessing commercial opportunities across 10 races per year.

Meshh delivered

Meshh deployed over 60 sensors per race to monitor footfall around gates, grandstands, F&B, merchandise and activations.

Over 60 million data points analysed to
understand journey patterns and engagement to provide a
detailed report to the global research team.


Amended retail strategy to increase satellite units across
circuits and maximise sales revenue

Changed location of fan activations to maximise awareness and engagement for brand partners

Optimised fan experience based on behavioural data collected on the segmenting of general admission & VIP ticket holders